SIUUUUUUU.

Echoes of a now iconic sound bounce around Old Trafford signalling that Cristiano Ronaldo has scored another goal adding to the thousands before it; all linked with a memory and a moment in time.

SUEEEEEEEE.

Echoes of a last name that signals another visually pleasing shot of food, fashion or a moment in time that has been captured by one of Sydney’s best and most talented food & fashion influencers: Chloe Sue.

Isaac: What prompted you to get into posting about and covering the Sydney food scene?

Chloe: I like to eat out and explore different cafes / restaurants with my friends, and I always shared my experience on Instagram. I’m into photography, so instead of judging if the food is good or bad, I prefer food styling and making sure they look pretty in pictures. Flashback to about 4 years ago (or maybe even longer); I received an opportunity via Instagram to attend an event featuring a host of other foodies. The rest as they say is history as I met a bunch of other like minded foodies and started to hang out with them on a regular basis.

Isaac: Outside of food, you also cover beauty and fashion brands. How the Hell do you find the time to juggle all of these different things?

Chloe: Yes! In the beginning, it wasn’t my intention to just cover the food scene on Instagram, I still wanted to share my daily life related to fashion, beauty and travel. However, I feel like the audience is very different. Like people who follow me on the food page, they only want to see good places to eat, new cafes or anything related to food, and fashion people do not like to see as much food I’m assuming? So I started a new page only for fashion/modelling/beauty/events which is @chloesueeee , and it seems to work out and help me balance out my interests. Also my job is in PR / marketing, so it’s easy for me to manage 2x accounts as this is what I do everyday anyway.

Isaac: How did it feel when brands and restaurants first started reaching out to you?

Chloe: I felt grateful and a massive sense of affirmation that my work was being recognised and appreciated. I want to try my best to create good quality content for my own sake and also promote the brand to the best of my ability.

Isaac: What’s the best restaurant story you have that you can share with the public?

Chloe: Hard question! So many to choose from! To me, a good story goes hand in hand with the company. Recently, there have been a few places I went to that were really memorable. 

• Sokyo: Chinese New Year celebration with the girls. I took some of my close friends out to Sokyo for the CNY celebration. It was when the restrictions had just been relaxed. We hadn’t seen each other for a while and we were just so excited to gather together again over absolutely gorgeous food. We had the ultimate sushi platter with all the good stuff like lobster, scampi, caviar, super fresh sashimi and topped off with dry ice (of course the dry ice makes it taste even nicer (lol or maybe it’s just me) Just when you are surrounded by good people good food and some bubbly, it will be a good story and experience to me. 
• Another distinctive memory I have is when I managed an event with my team in Melbourne back in January. It was a collaboration between fashion brand Camilla and Silks restaurant in Crown Towers to also celebrate the CNY. The brand’s new collection was inspired by CNY, the Red color and tiger/ zebra elements says everything, and it just matched perfectly with the restaurant’s characteristics (Silks is a Chinese restaurant). I got to meet a new crew of talented people, and all the guests loved dresses and food. Professionally speaking, the increase in brand awareness made it an even better experience for me. 
• I finally went to Yoshii’s omakase last week, and it was one of the best omakase experiences I’ve ever had. It was like eating edible art, and yes I care about food presentation a lot. All the ingredients were so fresh and it made me miss traveling to Japan so much. Chef was so lovely; the whole time he was telling us what each course entailed and kept us entertained. Just good ambience and the right crew.

Isaac: What advice would you give to someone who is an aspiring content creator?

Chloe: Keep producing good quality content, and you will be seen sooner or later.

Isaac: Where do you see @chloesueee in 2030?

Chloe: Interesting question, as this is something that people have asked for a while (especially more so lately). I wasn’t satisfied just being a food content creator when I started, so I started the fashion page. After years of connections, networking and experiences, I was able to be a consultant to businesses on how to optimise their marketing strategies and manage events, so I became a PR/marketing person. It’s a good balance to do both in terms of being in front of the camera and also staying behind the scenes. 
10 years from now, I will still be in this industry and doing bigger and better for sure. But @chloesueee page might turn into a mama & baby eating out page lol, We shall see! 

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Isaac: Ready for the lightning round?

Chloe: Yessss i love these questions please do more haha.

Isaac: TikTok or IG Reels?

Chloe: IG reels. Leave TikTok to the teenagers!

Isaac: Macca’s Nuggets or KFC Nuggets?

Chloe: Macca’s! I’ve never tried KFC Nuggets here in Australia, but KFC in China is next level you must try!

Isaac: High Tea or Yum Cha?

Chloe: High tea! My mum can make better dim sum at home.

Isaac: What’s the one thing (either a video/post or collaboration) you’re most excited about releasing to the people?

Chloe: Hmm…. I’ve just signed with a modelling agency, so I will focus on more fashion modelling work moving forward which I’m very excited to share in the near future!